Midtown Crossing’s holiday festivities this year will include the debut of Miracle on Farnam, a season-long celebration of spiritedness, good cheer and togetherness through the good work of Omaha’s creative non-profits and sponsored by KETV.
With a nod to New York City’s cherished holiday tradition, Miracle on Farnam will feature a parade of 15 dazzling window displays showcasing the artistry and imagination of Omaha’s most respected arts and cultural organizations.
“Visitors will experience scenes of the season through the eyes of our community’s most creative people, each in a way that reflects the mission of their organization,” said Molly Skold, marketing director for East Campus Realty, LLC, the Mutual of Omaha subsidiary that owns Midtown Crossing.
The Rose Theater, Omaha’s premiere theater for children, is among the 15 organizations creating Miracle on Farnam displays.
“The Rose Theater is proud to be a part of the inaugural year of this exciting project,” said Managing Director Julie Walker. “Omaha is home to so many wonderful arts and cultural organizations, and this project offers an ideal way to showcase what we each have to offer. We look forward to unveiling our display and watching the reaction of the many visitors as they take in the experience.”
The roster of Miracle on Farnam participants includes:
- The Blue Barn Theatre
- The Durham Museum
- The Rose Theater
- Joslyn Art Museum
- Joslyn Castle Trust
- The Kent Bellows Studio & Center for Visual Arts
- Lauritzen Gardens
- Omaha Children’s Museum
- Omaha Community Playhouse
- Omaha Performing Arts
- Omaha Symphony Guild
- Omaha’s Henry Doorly Zoo and Aquarium
- Opera Omaha
- Strategic Air & Space Museum
“The Strategic Air & Space Museum chose to participate in Miracle on Farnam because of the energy, excitement and creativity that comes with this opportunity,” said Angela Roeber, director of marketing and public relations, Strategic Air and Space Museum. “This ‘window’ of opportunity allows us to ignite the thrill of innovation and discovery within each person who visits our display — and it’s our hope they’ll walk away wanting more!”
The fun begins at dusk on Nov. 15 with the unveiling of the window displays and the perennial debut of Midtown Crossing’s holiday lights. It’s all free to the public, three hours of garage parking included.
The displays will then be available for viewing every day from 8 a.m. to 1 a.m. through New Year’s Day. The most miraculous display, determined by a public vote, will earn a $3,000 donation, courtesy of Midtown Crossing.